SwitchSignal

Evidence directory

Public briefs for market dislocation work.

Each brief shows what is sourced, what can be safely claimed, which buyer segment is affected, and whether the category is ready for a client campaign or needs more monitoring.

7

Client-ready

7

Tracked briefs

Client-ready briefWebsite builders / no-code tools

Website builder CMS, bandwidth, and publishing limits

Agencies and founder-led SaaS teams hosting CMS-heavy, image-heavy, or video-heavy marketing sites where bandwidth, CMS, custom-domain, and client-handoff limits can change project margin.

Claim boundary: Webflow has an official May 2026 pricing and plan-change document with a Business-to-Premium bandwidth reduction and add-on scenarios. Use Webflow as the named wedge; keep Wix, Framer, Squarespace, WordPress.com, and Carrd as current-state monitoring rows until dated changes are captured.

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1 change sources

1 current sources

1 reaction sources

79/100

Strongest: Webflow, Confirmed 2026 bandwidth and pricing transition

Client-ready briefSocial media scheduling tools

Social scheduling profile and seat limits

Agencies and multi-location teams managing 4 to 30 social profiles where profile count is the budget problem, not scheduling itself.

Claim boundary: Hootsuite has an official dated Free-plan removal notice in its localized Help Center, plus current Standard/Advanced profile economics. Buffer, Later, Metricool, and Sendible remain current-state pressure rows.

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1 change sources

5 current sources

1 reaction sources

78/100

Strongest: Hootsuite, Official dated Free-plan removal

Client-ready briefSMB CRM

SMB CRM seat and contact limits

Founder-led SaaS, consultants, and small agencies that need more than a solo CRM but are not ready for paid seats across the whole team.

Claim boundary: HubSpot has an official 2024 pricing-model announcement that described five users included at Free tier and current official CRM copy that lists up to two users and 1,000 contacts. Capsule remains current-state contact and two-user pressure.

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1 change sources

1 current sources

1 reaction sources

78/100

Strongest: HubSpot, Historical/current Free CRM seat limit

Client-ready briefProject management tools

Project management free collaboration limits

Small agencies and founder-led teams that start client operations in a free project workspace, then hit storage, file, guest, or AI limits during delivery.

Claim boundary: Asana has official historical filing evidence that Basic served teams up to 15 people and current official pricing/Personal pages that limit free collaboration to two users. ClickUp and Notion remain current-state storage, file, AI, and collaboration pressure rows.

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1 change sources

2 current sources

1 reaction sources

77/100

Strongest: Asana, Historical free collaboration shrinkage

Client-ready briefForms / survey builders

Forms and surveys free-response limits

Growth teams and agencies running live lead forms or surveys that need 50 to 500 responses before budget confidence exists.

Claim boundary: Typeform has an official community before/after source for old Free 100 responses/month vs new Free 10 responses/month; Jotform evidence remains current-state submission-cap pressure only.

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1 change sources

1 current sources

1 reaction sources

74/100

Strongest: Typeform, Dated free-plan shrinkage

Client-ready briefEmail marketing / newsletter tools

Email marketing free-tier pressure

Small newsletters, creators, local businesses, and agencies testing client lists between 500 and 1,000 subscribers.

Claim boundary: One confirmed official dated free-tier reduction, one triangulated Mailchimp reduction, and several current-state constraints. Do not claim a category-wide shrinkage index yet.

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1 change sources

0 current sources

1 reaction sources

72/100

Strongest: MailerLite, Confirmed change

Client-ready briefHelpdesk / live chat tools

Helpdesk AI outcome and resolution pricing

SMB support teams and agencies implementing AI deflection where per-seat fees and per-resolution billing make monthly support cost hard to forecast.

Claim boundary: One official Zendesk dated transition to automated resolutions plus current Intercom outcome pricing. Safe for AI-cost predictability campaigns, but avoid claiming customer backlash without reaction evidence.

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1 change sources

1 current sources

1 reaction sources

69/100

Strongest: Zendesk, Confirmed AI usage unit transition